Last year, 113+ million viewers tuned in to watch Kansas City take on Philadelphia in the big game. Around 43% of these viewers reportedly tuned in just to watch the commercials, which have become highly anticipated over time. Audiences are always eager to compare their favorites with each other for weeks after the event. While
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When Facebook first emerged on the scene as a viable advertising source for the auto industry, it provided a means of getting in front of core audiences quickly and efficiently. The other social network platforms that have emerged since Facebook have focused on visual aesthetics along with the “quick hit” of micro-and quite monumental updates.
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Social media posting, video campaigns and webinars are all great tactics to reach your customers, but it’s important not to forget about one very effective method: email marketing! Some of the most skilled and successful email marketers out there are yielding an ROI of over $30 for every dollar spent for their campaigns! The concept
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PPC has long been established as a great option to increase brand visibility, conversions and eventually, leads. However, running a truly effective campaign often takes more than just adding your budget; it should tie back to your business’s goals in a way that makes sense. In this article, we’ll show you how to go deeper
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As Christmas trees are exchanged for well-thought-through resolutions, many digital entities are taking a moment to recap and mull over the happenings of the year. There were algorithm updates, new tools on the table, and giant leaps forward for very fundamental strategies. 2023 saw the rise of AI-powered marketing tools, along with a much-anticipated indexing
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The business world today exists in an environment that has recently undergone many astounding technological advancements! Productivity output has risen quite drastically, and anyone producing digital content must see to it that the quality is on par with competing brands. A detailed snapshot of the creator economy depicts an environment valued at over 100 billion
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Now is the time of year when marketers are keen on the valuable task of forecasting the future. Tactics that will help connect with audiences, reach more loyal followers, and make a lasting impression are highly in demand. Any winning strategy is going to embrace a means of foreseeing what marketing trends will be like
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Appealing and engaging copywriting is a valuable skill for any creative venture looking to immediately capture their audience’s interest on social media outlets. Consistently remaining informed on trending issues is crucial to keep your followers engaged and harness the power of eye-popping and desirable use of this very powerful and fast-moving medium. In this article,
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Many digital entities have been told repeatedly that having their Black Friday marketing in tip-top shape is essential for the rest of the fiscal year’s survival. Aside from being a day that has long been designated as one that is focused on premium discounts, it prepares any business for the flurry of Christmas shopping that
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Constantly keeping a trained eye on media trends can be baffling, even in the most predictable of times! The last five years have proven to be anything but predictable, but media buyers still must look for effective campaigns and spend solutions. Podcast advertising boasts millions of selections and a listener base with an incredibly vetted
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