Tag Archives: Google Ads

Google User Privacy Changes

Google Announces Exit Strategy for Similar Audiences to Take Place in 2023

The SearchEngineJournal has always been a reliable and comprehensive source of information about the happenings of the world’s most popular search engine and beyond. Last week they announced an impact on audience targeting that was a direct result of the ongoing battle for more user privacy in the digital landscape. Google Ads Liaison Ginny Marvin

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Google Ads Pushes Advertisers to Give Broad Match Another Chance

Suggested Broad Match Keywords are starting to show in Google Recommendations Google has started to show new Recommendations for switching to broad match keywords in Google Ads. “If you’re using Smart Bidding, we’ll identify existing keywords that are likely to improve performance if you switch them to broad match,” Google said in a blog post

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