Tag Archives: Google

Pursuing PPC Greatness Post Cookie-Crumble: Harnessing Success Minus Third-Party Tracking

In response to tightening regulations and demand from consumers to offer more privacy protection, Google made a major announcement to the public four years ago. In January 2020, they announced plans to completely phase out support for third-party cookies used in its Chrome browser. Cookies have long been a very vital component of the adtech

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Byte-Sized Banter in The Chatmosphere: Google Unleashes Conversational AI in Search Ads

Every technology shift is an opportunity to accelerate human learning progress, improve the quality of life, and exist as a benchmark for fascinating scientific discovery. AI has the potential to create many opportunities and will bolster productivity on a scale that has not yet been seen. Millions of individuals are now using generative AI across

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The Year in Marketing: Breaking Down the Wins, Woes, and Wonders of 2023

As Christmas trees are exchanged for well-thought-through resolutions, many digital entities are taking a moment to recap and mull over the happenings of the year. There were algorithm updates, new tools on the table, and giant leaps forward for very fundamental strategies. 2023 saw the rise of AI-powered marketing tools, along with a much-anticipated indexing

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