We all know Google, and how it has an incredibly far reach of every part of the online stratosphere, but what exactly is Google My Business? Commonly known as GMB, Google My Business is a specific business listing on Google, bearing similarity to directories like Yelp. It’s also a very valuable component of ranking on
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Matthew Cimaglia is an award-winning director and entrepreneur whose motto is to “not follow trends, and lead with ideas”. He wrote a powerful piece for Forbes Magazine this past week about perspective in branding, and the importance of where it can guide you in the future. He remarks first on an experience with a
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Finding relevant ways to engage with consumers now important part of insights in clients’ media presence Adapt to survive — it’s a cliche, but it definitely holds true in the mobile age’s marketing realm. When a client realizes that mobile apps or ads are more effective at gaining conversions than desktop ads or radio spots, that
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Experience with both digital and traditional media essential in today’s marketing world This week we wanted to explore what happens when a marketing agency stooped in traditional measures takes a crack at digital marketing. Take a look at the image below, particularly the right side highlighted in a red square. Notice anything? If you don’t,
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New programs can allow for a more customized and optimal email experience for customers Email blasts and email marketing are still essential parts of many digital campaigns. With the wealth of information that can be gained for a business or marketing agency, emails can become as personal as sitting face-to-face, one-on-one with that customer. Years
Continue reading »Nearly all businesses have to keep some kind of records, whether you’re a dealership with sold or potential customers or a hair salon ready to send out coupons to loyal ones. However, if your business is also a larger one, you may come across thousands of records a month. Keeping the information accurate is an
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