Tag Archives: Marketing Books

By: Simon Sinek How? what? why? Start with the why The best part of the book is the end. There is great info along the way, tremendously valuable info BUT it all makes sense at the end. Whether you are trying to mimick some of the success of Apple, Wal-Mart’s earlier years when they were

By: Gary Vaynerchuk Emotions are an interesting part of business. Not a lot of people go into starting a business thinking about the emotional strength and control you need to be successful. Secondly, people don’t always take into account the emotions that you are going to have to deal with from your team at any

By: Jim Kwik The book was “Eh”. Seemed like a lot of the content was elementary. Not bad but not incredible. #readmorebooks #growthmindset #entrepreneurlife

By: Zig Ziglar “This is the book you should start with”….I’ve caught myself saying this multiple times while reading it. From mindset, priming your environment (but not using those terms) and alignment with those around you for a common goal of success. Yes there are some old school thoughts on here that Zig Ziglar throws

By: Ben Newman A little background on Ben Newman, he’s a St. Louis guy that has been helping top performers find their “why” or as he puts it, their “burn.” He works with top athletes in professional and collegiate sports, most notably helping the football team at Alabama (yes the team lead by Nick Saban

By: Chris Jones “Poop to Gold” is most definitely a catchy title but reading past the cover this book is all about the Harmon Brothers. A Utah based creative agency that has built campaigns for “Squatty Pottie” and a ton of others. The cool thing about looking at other agencies and how they do business

By: Zig Ziglar Out of all the books that I’ve read, start here. GOALS by Zig Ziglar is such a great starting point for anyone. Lost in life, haven’t gotten started yet, can’t figure out your purpose, can’t stay motivated….it’s all there in this book. It has a nice little exercise at the end of

By: Atul Gawande My office hates it sometimes but when we make a mistake or have an issue that keeps arising I ask these questions; do we have a checklist? Was it followed to the “T”? Or is it time to create a checklist? So why the book? Well, every checklist needs a tune up

By: Seth Godin (if you don’t know who he is, look him up. He is an extensive marketing resource) The book is a 250 page reminder that shipping creative has to be done often and without regard to other people’s opinions. If you are too fearful to ship the work it will never be seen

By: Tim S. Grover For those that don’t know, Tim Grover is a performance coach for athletes and business persons. Michael Jordan was a client, Kobe Bryant and many other great athletes. So how does a performance coach help me get better at running my business and achieving a next level of performance? Well it