The emergence of ChatGPT was a huge milestone in the advertising industry, yet PPC automation was around long before this! PPC management has already been disrupted significantly with the rise of AI, as keeping with manual methods has greatly affected productivity. No matter how many accounts you are ultimately responsible for, the human touch is
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The social media and digital advertising landscape has been evolving at the speed of light and the coming year promises to offer numerous challenging surprises. Methods for creating and sharing content are constantly changing and 2024 promises to offer even more riveting advancements in technology. The trends that are rearing their heads sometimes arrive on
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One of the most rewarding spends on advertising for video that is growing every day is YouTube! With billions of users worldwide and many lucrative marketing tools, YouTube has a very useful organic side along with segment-leading display ad potential and retargeting options. The first step to enjoying success on YouTube is to ensure that
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In response to tightening regulations and demand from consumers to offer more privacy protection, Google made a major announcement to the public four years ago. In January 2020, they announced plans to completely phase out support for third-party cookies used in its Chrome browser. Cookies have long been a very vital component of the adtech
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The “digital pulse” of the marketing landscape greatly impacts the future of spending and marketing efforts. Many valuable annual reports cover client opinions, sentiments that affect the overall environment, and expectations for the climate. The Intero Digital team released the recent “Revolutionizing Reach: The 2024 Digital Marketing Landscape You Can’t Ignore” data survey. Experts such
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Extreme focus on personalized content had begun to take place in 2023, as it was realized that a human was “not always needed at the helm.” Machine learning is poised to assist marketing meet the growing demand for this type of content in 2024, as it has become evident just how much assistance they can
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Email marketing has an impact that goes much further than simply getting messages into an inbox! Email marketing is all about reaching your audience (and prospective customers) directly. While personalizing to each individual reader can seem impossible, advancements in email marketing tools have allowed for the ability to use in-depth segmentation and A/B testing to
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Last year, 113+ million viewers tuned in to watch Kansas City take on Philadelphia in the big game. Around 43% of these viewers reportedly tuned in just to watch the commercials, which have become highly anticipated over time. Audiences are always eager to compare their favorites with each other for weeks after the event. While
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The business world today exists in an environment that has recently undergone many astounding technological advancements! Productivity output has risen quite drastically, and anyone producing digital content must see to it that the quality is on par with competing brands. A detailed snapshot of the creator economy depicts an environment valued at over 100 billion
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Appealing and engaging copywriting is a valuable skill for any creative venture looking to immediately capture their audience’s interest on social media outlets. Consistently remaining informed on trending issues is crucial to keep your followers engaged and harness the power of eye-popping and desirable use of this very powerful and fast-moving medium. In this article,
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