Google Ads is one of the most prominent and effective tools we use for our clients at Farfetched Studios. It can be a competitive domain, and constantly monitoring trends and your position is key to success. Simply gauging how aggressive your competition is with Google ads is the beginning of a successful strategy. In the
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Just days ago, Comscore announced their own brand of OTT Intelligence, which is a syndicated service that will measure the raw data on how many households are using Over-The-Top content on their televisions. Now that this consumer behavior is able to be measured a bit more formally, it is important to realize what a growing
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