The current times have dictated numerous sources of worry for many local broadcasting entities, as individuals using alternate forms of streaming and internet-based platforms for entertainment have moved into the forefront. A new report from BIA Advisory Services reveals that the over-the-top (OTT) format is one of the fastest growing channels for users obtaining local
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Streaming has changed and grown exponentially this past year and continues to grow in importance for marketers as it rises to main stream media numbers. With this continued growth, Ad spend in the streaming digital ad space is projected to pass $10 billion dollars in 2021, according to eMarketer. In the early 2010s, streaming video
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Just days ago, Comscore announced their own brand of OTT Intelligence, which is a syndicated service that will measure the raw data on how many households are using Over-The-Top content on their televisions. Now that this consumer behavior is able to be measured a bit more formally, it is important to realize what a growing
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