Tag Archives: PPC

PPC Performance

Success Within the Search Landscape: How to Remain on Top of PPC Performance

Staying on top of what is currently trending is such a vital component of digital success, and your campaign’s monitoring plan can require multiple experts in your talent pool! Results-driven PPC performance comes from tracking multiple metrics and has the potential to pose challenging requirements for taking frequent and quick action. In this article today

Continue reading »

Google Ads Pushes Advertisers to Give Broad Match Another Chance

Suggested Broad Match Keywords are starting to show in Google Recommendations Google has started to show new Recommendations for switching to broad match keywords in Google Ads. “If you’re using Smart Bidding, we’ll identify existing keywords that are likely to improve performance if you switch them to broad match,” Google said in a blog post

Continue reading »