One of the most rewarding spends on advertising for video that is growing every day is YouTube! With billions of users worldwide and many lucrative marketing tools, YouTube has a very useful organic side along with segment-leading display ad potential and retargeting options. The first step to enjoying success on YouTube is to ensure that
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Pursuing PPC Greatness Post Cookie-Crumble: Harnessing Success Minus Third-Party Tracking
In response to tightening regulations and demand from consumers to offer more privacy protection, Google made a major announcement to the public four years ago. In January 2020, they announced plans to completely phase out support for third-party cookies used in its Chrome browser. Cookies have long been a very vital component of the adtech
Continue reading »The Future Landscape’s Freeway Map: SMBs Embrace Digital Marketing Trends for 2024
The “digital pulse” of the marketing landscape greatly impacts the future of spending and marketing efforts. Many valuable annual reports cover client opinions, sentiments that affect the overall environment, and expectations for the climate. The Intero Digital team released the recent “Revolutionizing Reach: The 2024 Digital Marketing Landscape You Can’t Ignore” data survey. Experts such
Continue reading »The Depth & Dynamics of the Futurescape: What Brands Forecast for Marketing Trends In 2024
Extreme focus on personalized content had begun to take place in 2023, as it was realized that a human was “not always needed at the helm.” Machine learning is poised to assist marketing meet the growing demand for this type of content in 2024, as it has become evident just how much assistance they can
Continue reading »In Nine We Trust: Unveiling the Secret Skills to Attention-Span Friendly Email Impact
Email marketing has an impact that goes much further than simply getting messages into an inbox! Email marketing is all about reaching your audience (and prospective customers) directly. While personalizing to each individual reader can seem impossible, advancements in email marketing tools have allowed for the ability to use in-depth segmentation and A/B testing to
Continue reading »Game-Changing Ads – Farfetched Studios’ Playbook For The Ultimate Commercial
Last year, 113+ million viewers tuned in to watch Kansas City take on Philadelphia in the big game. Around 43% of these viewers reportedly tuned in just to watch the commercials, which have become highly anticipated over time. Audiences are always eager to compare their favorites with each other for weeks after the event. While
Continue reading »Revving up Your Reach: Facebook Ad Mastery for Auto Advertisers
When Facebook first emerged on the scene as a viable advertising source for the auto industry, it provided a means of getting in front of core audiences quickly and efficiently. The other social network platforms that have emerged since Facebook have focused on visual aesthetics along with the “quick hit” of micro-and quite monumental updates.
Continue reading »Amplifying Email Marketing + Appealing Portfolio Power for Digital Entrepreneurs
Social media posting, video campaigns and webinars are all great tactics to reach your customers, but it’s important not to forget about one very effective method: email marketing! Some of the most skilled and successful email marketers out there are yielding an ROI of over $30 for every dollar spent for their campaigns! The concept
Continue reading »Quantify, Qualify, Conquer: A Guide to Validating and Understanding PPC ROI
PPC has long been established as a great option to increase brand visibility, conversions and eventually, leads. However, running a truly effective campaign often takes more than just adding your budget; it should tie back to your business’s goals in a way that makes sense. In this article, we’ll show you how to go deeper
Continue reading »The Year in Marketing: Breaking Down the Wins, Woes, and Wonders of 2023
As Christmas trees are exchanged for well-thought-through resolutions, many digital entities are taking a moment to recap and mull over the happenings of the year. There were algorithm updates, new tools on the table, and giant leaps forward for very fundamental strategies. 2023 saw the rise of AI-powered marketing tools, along with a much-anticipated indexing
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