Tag Archives: Streaming

Pitches Prompting the All-American Binge? Netflix Elevates Ads with Live Sports Integration 

The battle for ad share, revenue, and a fleeting split second of valuable attention is currently quite fierce, and Netflix is looking to find new opportunities for advertisers to shine! Single-title sponsorships will effectively plant a viewer in front of a powerful message before they embark on a mission to escape reality for a few

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Streaming Giant Spotify Announces Their Own Podcast Advertising Technology

Spotify announced a major event in January: they are now going to launch their own  proprietary podcast advertising technology. Named “Streaming Ad Insertion”, it will be applied predominantly to Spotify’s original programming and shows that are exclusive to this platform. Since they have already established a connection to millions of podcast listeners, they do possess

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