The battle for ad share, revenue, and a fleeting split second of valuable attention is currently quite fierce, and Netflix is looking to find new opportunities for advertisers to shine! Single-title sponsorships will effectively plant a viewer in front of a powerful message before they embark on a mission to escape reality for a few
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As we are intently watching ratings of all mediums during the fall here at Farfetched Studios, the entire digital media realm has been ready for defining data as well! With a new school year in session and an impending presidential election in the mix, all the elements that play can have a mixed effect across
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Streaming has changed and grown exponentially this past year and continues to grow in importance for marketers as it rises to main stream media numbers. With this continued growth, Ad spend in the streaming digital ad space is projected to pass $10 billion dollars in 2021, according to eMarketer. In the early 2010s, streaming video
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Spotify announced a major event in January: they are now going to launch their own proprietary podcast advertising technology. Named “Streaming Ad Insertion”, it will be applied predominantly to Spotify’s original programming and shows that are exclusive to this platform. Since they have already established a connection to millions of podcast listeners, they do possess
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Just days ago, Comscore announced their own brand of OTT Intelligence, which is a syndicated service that will measure the raw data on how many households are using Over-The-Top content on their televisions. Now that this consumer behavior is able to be measured a bit more formally, it is important to realize what a growing
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