As potential customers multitask, ad budgets are still struggling to catch up to more digital means The continued rapid rise of digital media is no secret, but some companies’ ad budgets are still pouring more into traditional media. A recent study from Yahoo entitled “A Day in the Life of a Media Consumer” divulged some
Continue reading »Gap between digital, TV ads closes with better assessment of what and when searches occur Just when it seems as if traditional television commercials were going to take a backseat to digital advertising, a new Google partnership has changed the dynamics of how viewers of commercials trend in searches after commercials. Rentrak and Google teamed
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