Since the world encountered such a very drastic change over the past quarter and many were suddenly confined to their homes, studies showed that an astonishing 80% of consumers have quickly devoured more content than ever before. Video is what they are mostly after, and within two years 82% of content creation will be video.
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Video ad budgets devoted to programmatic buying increased by more than 60 percent this year Programmatic video buying becomes more and more utilized each month, and the money ad agencies spend on it is starting to reflect those numbers. The total number of video ads purchased programmatically has soared 62 percent since March 2014 according
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