Tag Archives: video ads

Bidding, Continuity Brilliance, & Conversion: Video Ad Strategy for YouTube in 2024

One of the most rewarding spends on advertising for video that is growing every day is YouTube! With billions of users worldwide and many lucrative marketing tools, YouTube has a very useful organic side along with segment-leading display ad potential and retargeting options. The first step to enjoying success on YouTube is to ensure that

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Creating Content with Confidence Behind the Lens: How Video Will Become Integral in the Coming Days

Since the world encountered such a very drastic change over the past quarter and many were suddenly confined to their homes, studies showed that an astonishing 80% of consumers have quickly devoured more content than ever before. Video is what they are mostly after, and within two years 82% of content creation will be video.

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Percent of Programmatic Digital Video Ad Budget According to US Agency Marketers

Programmatic Video Buying Predictions Slowly Becoming Reality

Video ad budgets devoted to programmatic buying increased by more than 60 percent this year Programmatic video buying becomes more and more utilized each month, and the money ad agencies spend on it is starting to reflect those numbers. The total number of video ads purchased programmatically has soared 62 percent since March 2014 according

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