By: Atul Gawande
My office hates it sometimes but when we make a mistake or have an issue that keeps arising I ask these questions; do we have a checklist? Was it followed to the “T”? Or is it time to create a checklist?
So why the book? Well, every checklist needs a tune up and learning is constant. Whether we need to improve the checklist by revamping it entirely or shorten it to make it more efficient…that’s how we grow to be better. This book brings to light the vast application to using a checklist system and how it can reduce mistakes etc…everything from airplane failures to mistakes during surgery. We are marketers so it applies to us with everything from ad guidelines to client preferences and even our daily/weekly/monthly processes.
If you are looking to increase consistency, reduce errors and streamline your business then this is a great read. #checklistmanifesto #entrepreneurship #businessprocessmanagement
