The Details of Top-of-the-Page Results: Tips From Google For eCommerce

When you have decided to begin an endeavor that involves eCommerce, it is easy to have “tunnel vision” in your day-to-day thinking. Every business owner would love it if it was as easy as dreaming up the product or service, creating the URL (with an excellent user experience), getting the billing software ready and finally letting the orders roll in. Showing up with a high ranking in relevant searches is a very tricky and in-depth process for you as the marketer. The team here at Farfetched Studios is here to help! Check out these tips for getting top-of-the-page results.

Thorough and Concise Title Tags:

If a title element does not adequately describe what the web page is about, you may suffer the inconvenience of Google rewriting it, using content that derives from the heading at the top or text from other web page links. It is also good practice to be extra careful with automated product title tags to make sure that you’re not duplicating content within your description or leaving anything valuable out. 

Title tags that are generated dynamically can suffer a brief lag between the time that the title tag is updated, and the exact way that Google finally shows that link. It can also be worthwhile practice to use a Google site search to double check and see what these title tags will appear like when the user has found what they want, and they’re displayed in the search results.

“Not Just Showing off a Subpar JPEG”: The Draw of High-Quality Images:

It’s not just that looks are everything when it comes to digital media, if you have a high-quality image the user experience also improves drastically. It creates a mental image that allows them to think that the content curator has a very clear and defined vision, and not someone that is just willing to put any smudgy remnants they find out there in the digital realm. A thorough run down of your entire website will show you if there are any images that aren’t up to par, and then allow you to make sensible replacements. 

Almost every digital marketing effort needs images to rank higher in search results. But it’s more sensible in the day-to-day battle with the search engines to consider product images in ways that the user will better understand what you’re offering. Individuals who are experts in house staging are good sources for information on tips: techniques such as not necessarily placing the subject right in the middle of the image but centered a little bit left or right with some landscaping or other objects behind them go a long way in terms of overall digital presentability.

Arriving at the Table with Ample Product Data:

When Google is looking at a URL’s data, it helps for it to be as structured as possible. This is what makes them eligible to be displayed as rich results, which many digital marketers desire as the “special presentation treatments” when the user sees their search results. It is essential to include a clear description, great images, the product title, availability, and the accurate cost of your goods or services. Here are Google’s official product structured data guidelines that allow you to see which traits you need for placement, in which of them are optional. 

As with many other issues regarding search engines, the structured data guidelines change frequently, and this can cause your page to lose its enhanced listing very quickly. The speed at which things change can affect your revenue overnight, and that’s why our dedicated advertising team will always be in touch with you providing detailed reports, analysis, and concise product campaign tune-up advice.

Don’t Suffer a Gray area During a Price Drop:

When you share your exact pricing information with Google, it will make the product page eligible for a very uniquely tailored price drop presentation in the search results. Even though this result is not guaranteed, it helps lure many users who are always looking for the best bargain during a tight economy. It’s not just during the holidays that this is relevant: many strapped families, students, and everyday folks shopping on the web are willing to “pounce and purchase” immediately when they see the cost of something they want to go down.

Savoring Every Crucial Contact: Create a Business Profile 

If your business has a physical presence of any type, the Google Business Profile Manager allows you to create your own unique business profile. This type of listing is available for businesses that have a physical store presence as well as a specifically designated area they serve. Whether you are a physical store, restaurant, or any type of service provider, this profile helps customers do business with you easier and directly links to your product inventory, your booking, pricing, and easily making their order. 

This effectively takes away an extra step that the customer would otherwise have to take to get to your designated URL, and has it easily integrated into the search engine. You can even use this tool effectively to discover what keywords people are actively searching to find you, and dive deep into essential data covering your bookings, customer reviews, and call log. Most users are savvy enough to have no issues when they are redirected, but having the flexibility to see the important details about your business directly on Google allows a much faster solution for today’s fairly impatient consumer.

A statistic that we have stumbled upon over the last month has resonated with us greatly here at FarFetched Studios: Verified businesses on Google are TWICE as likely to be considered reputable by anyone behind the keyboard searching for you. As search engine placement and page ranking become more and more important every day, we are constantly learning about, mastering, and devising our own ways to make way for your business to completely dominate the digital challenges facing us all in 2022!

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