Traditional Media

Traditional Media is not always an essential part of the media mix, it really depends on the business’ customers and the marketplace in which they are in. For most of our clients, the addition of traditional media is what really completes and drives the perfect marketing mix.

TV, Radio and Print each give their own unique targeting opportunities with the strength of each of those traditional mediums being determined by the market makeup.

At Farfetched Studios, we build your media plan based on several factors; demographics of your target market, reach of the traditional media in your market, competitive analysis of media spend and your budget. As a benchmark we use industry specific tools to keep tabs on any market adjustments by your competition. This allows us to see who is advertising and where, which gives a complete view of who they are reaching.

Addressable television is where targeted advertising is used on digital platforms, so two people watching the same show receive different ads.

Radio

One of the few forms of advertising that allows the brand a large amount of control over who experiences the ad and when.

Using the right marketing materials can help you effectively reach and engage your target customer.

Traditonal Media Marketing Services

Traditional Media still has strong place in marketing, talk to us today about what fits your marketing mix and why!

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