The business world today exists in an environment that has recently undergone many astounding technological advancements! Productivity output has risen quite drastically, and anyone producing digital content must see to it that the quality is on par with competing brands. A detailed snapshot of the creator economy depicts an environment valued at over 100 billion dollars, with over 200 million creators fueling its innovation and rapid change.
As the first quarter of 2024 is staring every marketing exec and strategist dauntingly in the eye, building new and lasting relationships is crucial! Brands are no longer just competing with their products and services, as the important task at hand is to reach out and grab attention while so many others have a budget to attempt the same. The Marketing Dive blogging team cranked out a candy-cane and productivity-boosting feature last week that offers some excellent predictions that will allow teams to hone their strategy for the next year.
Less Manual Tech Work to Amplify Your Message:
AI has greatly affected the content creation process, which makes it more budget-friendly and accessible. Just a few short years ago, post-production and editing tasks took much more time. Video creation is where this has become quite prevalent, as a recent broadcaster’s survey found that over half of video creators already are using AI to be more productive. Color correction and motion tracking are two tasks that AI has excelled at, while it still lacks the necessary human touch for high-quality edits. By 2026, the advancements in this category will make these tasks quite a bit easier… for a fee!
Bold Branding: Taking Names and Pushing Limits:
Many UX designers have lately been making statements that minimalist design is all the rage and is the easiest type of URL to navigate within. The coming year will see many challenges, and among them is edging aggressively, (yet organically!) ahead of the sea of others attempting to do the same. Generative AI is bringing about a new era of images with a very intense sense of layering and depth, and brands are standing up and taking notice. Immersive VR is going to be very alluring to an entire demographic that is already coming to the plate with a short attention span, and will exist as a monumental game-changer when it exceeds in development.
Neighborhood to Newsfeed: How Local Talent Can Turbocharge Your Presence:
Social media has been an incredible avenue that has made it quite easy for creators 2 profit from their own distinct variety of content. From crafting to ice fishing and knitting to knowledge about college exams, there are so many niches to proudly become an expert on. Finding influencers with dedicated fans can happen in anytown USA, and you don’t need to always see the stars of the show residing in a major metro. It can be a bit difficult to conceptualize and think outside of the box, but from outdoor and lifestyle brands to sneakers, hometown heroes are worth their weight in gold.
Pulse Points: Creating the Energy That Drives Potential Onlookers Forward
So many companies over the past year have realized that the popularity of the work-from-home mindset has created a bit of a void in quality interactions. Sometimes the best result is obtained from a good combination of in-house talent and those who thrive on their own. The “rushed testimonial” portraying a customer who is happy with a product can occasionally still be convincing, but a genuine persona is a must. If you are choosing to use on-camera talent to promote your business, it may take a few test runs to find someone who’s truly authentic.
From Generic to Genuine: The Key Role of Personalization:
Making your message personal is one way to get it to truly stand out. During very competitive times, personal branding is a way of taking what makes you original and capitalizing on it. Some people may have foul language as their designated trait, or habits such as using nicknames and secret “fun code.” Anyone who can seem genuine is going to be very appealing to the typical consumer of today, and entrepreneurs with products for hair and beauty have had amazing success by inviting others along for the ride and showing them how a certain product has helped them.
Here at FarFetched Studios, we have realized the need for a constantly evolving strategy, along with the value of pivoting quickly in the face of a changing landscape. Notable innovation can see your brand reaching new heights in the digital space, and our team has been eagerly unleashing greatness from the planning phase to the final keystrokes. We are eager to navigate any challenges you are encountering with you and allow you to enjoy the thrill of thinking in the now!