There’s nothing like being able to brand yourself locally as the favorite. Car dealerships, bakeries, photographers, and local sports outfitters are a few examples of digital and physical storefronts that win big with a new customer base by boosting local search engine results. We will share a few of the ways that we can help you enjoy the fruitful success of mastering local SEO visibility at Farfetched Studios.
Teachings From Competition’s Google My Business Trends: Within the powerful Google My Business platform is the questions and answers feature, which can be a helpful tool to win over those who haven’t yet made a final decision. Since questions posted are seen by all users and not just you as the proprietor, information is there for everyone to view. When you take a close look at the competition, you can find out what people are looking for and place it in your Q and A or “About Us” section to limit negative comments or reviews.
Taking Advantage of Google Product Listings Tweaks: Google profiles provide the ability to upload details of your featured products, allowing customers on their mobile devices to browse what you are offering. Since you can’t set the specific order of display in the carousel, it is important to make proper edits. If seasonal products such as ice scrapers are your forte, a quick edit would heighten visibility on this valuable Google feature.
Jumping The Digital Turnstile Via Google’s Business Messages: The Google My Business profile feature allows businesses to quickly chat with customers who are actively browsing your portal or URL. It was always present in Google My Business and Google Maps, but it has just recently shown up on the desktop. Some customers just do not want to pick up the phone and call, and your business can employ a more personal touch via message reach.
Other Local Visibility Boosters From GMB: The Google My Business platform is constantly updating its available features, and for the trying times we live in, you can even provide updates to businesses by adding valuable Health and Safety information. By doing this, you can reassure nervous customers and have them come back to your store and all the way up to the checkout counter!
Capturing the Curious With Forums: If you are looking for a digital ad campaign that pops visually and converts, connect with us at Farfetched Studios, and we will provide our expert authority and insight. Once you are up and running and we are tracking the results, it’s still a great idea to register your business in local directories and forums. While you are watching what others are saying about preferences, experiences, and desires, it can help you with your ad copy, approach, and tactfulness while providing customer service.
Implementing Beyond the Obvious: Most of the organic traffic that you’ll see appearing on your site derives from Google. When your profile first shows up in search engine results pages, if it does not immediately generate a click, it may not show up in your web analytics tool. Many browsers are now using DuckDuckGo, which is powered by Apple Maps. If our results-driven team realizes that your competition is not appearing in the Apple Maps results in DuckDuckGo, your brand could have first-click appearances in that segment. Having local SEO success brands you as a source of expertise for your customers. We can assist you in building a strategy that effectively drives interest in your own backyard directly to your digital doorstep!