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Tag Archives: audience targeting

Streaming Giant Spotify Announces Their Own Podcast Advertising Technology

February 10, 2020 February 10th, 2020 08:51 am February 10th, 2020 08:51 am

Spotify announced a major event in January: they are now going to launch their own  proprietary podcast advertising technology. Named “Streaming Ad Insertion”, it will be applied predominantly to Spotify’s original programming and shows that are exclusive to this platform. Since they have already established a connection to millions of podcast listeners, they do possess

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