Whether its lead generation or purchase orders online, the data you collect are important and incredibly valuable not just for your marketing department but your entire business. Data can be collected in many different ways and from many different sources.
Most data are broken down into two categories: first-party and third-party. Both can be worth there gigabytes in gold if used properly. In the past, Farfetched Studios has explained why this data are important. But how exactly are these types of data defined?
You know it, and you love it. The “know it” part is actually important to first-party data. The first-party in this case is the publisher.
With first-party data, you know where it was collected, what the data are and, more often than not, when it came through. According to AdMonsters, first-party data can be collected with http cookies using home-made pixels; pixels from SSPs, DSPs or data services providers; or a pixel from an integrated data management platform.
First-party data are also gathered from any customer relationship management (CRM) software or even offline data. As leads and potential customers fill out online forms, your data batch grows as well. Making sure that your lead forms are appealing and active will help make the difference.
With those lead forms come great responsibility. With potential customers giving important information such as email addresses, they will want something in return, such as newsletters or even purchase orders.
While first-party data is more of a hands-on approach that may be collecting data one at a time, third-party data are similar to the big-box stores. With third-party data, you purchase this data in bulk and is much less exclusive.
However, the demographics and search interests are more refined. While your first-party data generally waits for whoever wants to give it, third-party data might be only from males age 25 to 49 who like pickup trucks. Yet you might not know how fresh the third-party data are. It could be helpful for campaigns geared toward certain demographics. Monitoring these data is key.
We could go on for days about all the types of data, but we hope this quick post gives you a simple understanding. The next time you hear first-party or third-party, now you’ll know!
To learn about how we can effectively manage your first-party AND third-party data, contact Farfetched Studios, a St. Louis marketing agency, online!
Finding relevant ways to engage with consumers now important part of insights in clients’ media presence
Adapt to survive — it’s a cliche, but it definitely holds true in the mobile age’s marketing realm. When a client realizes that mobile apps or ads are more effective at gaining conversions than desktop ads or radio spots, that client will naturally want to shift their focus to what works.
In turn, this keeps an advertising agency on its heels. Instead of an ad agency specializing in just traditional media ads while another deals with only the digital portion, successful ad agencies are honing skills in all facets of advertising. It’s a way for not only the agency to survive but also for the agencies’ businesses to thrive.
With more and more potential customers using mobile devices than desktops, mobile is not just another medium of advertising — it’s becoming the medium for many businesses or at least the first option.
Staying on top of the latest advancements in advertising technology is what Farfetched Studios is all about. If your business is looking to stand out from the crowd on both mobile and desktop but also gain an edge in traditional media, we’re your answer!
Media planning is a service that Farfetched Studios also offers. Insight into HOW adds attract customers, what works and what doesn’t and if any ads will appeal to other demographics helps us plan accordingly to save you money (and make you money).
“Leading agencies are increasingly gaining insight into all the publishers — not just run of network — and the types of audiences each has,” Leo Giel wrote in an AdAge article. “They’re understanding purchase value, lifetime value and a broad range of engagement metrics in order to qualify the value of specific customers.”
What Farfetched Studios can do with this precious data is use it to our and your advantage. Specific email campaigns, better retargeting on desktop and mobile devices and direct mail can all work synchronously to better drive sales.
If you want to better utilize your marketing data in the mobile age, contact Farfetched Studios today for an evaluation of your current strategies and how we can help you gain the edge and stand out from the competition!
Farfetched Studios continues to experience growth as we provide specific and personal marketing strategies for our clients around the country. With our growing client base, Farfetched Studios is seeking applications for a diligent, capable and passionate graphic designer who works well with a quick turn-around time.
Farfetched Studios has a ton of artwork every month that needs quick turn-around within the first one to 10 days of the month. If you are fresh out of art school and need some experience, you will get it quickly at our St. Louis marketing agency. Freelancers are encouraged to apply as well.
We work on everything from print, wraps, web banners, billboards, posters and much more. When you aren’t working on artwork, we will have plenty of other agency work that you can help with. Proficiency in Adobe suite (InDesign, Illustrator, Photoshop, etc.) is a must, and video editing experience is definitely a plus.
Marketing/personal assistant hiring in St. Louis
Farfetched Studios is also looking for part-time help as a jack-of-all-trades type. This position is great for students working toward a marketing degree or who have just graduated with a marketing degree. Duties will range from monthly reporting, proofing, office organization and filing, daily checklists or client checklists, website management on a basic level and social media management.
Writing skills are a plus as well.
Please fill out an employment application for Farfetched Studios as soon as possible to send in a resume for these positions. We look forward to speaking with you and finding the right fit for our growing marketing agency!