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Tag Archives: ad tech

How not to Regret Repurposing: The Fine Points of TV vs. YouTube

March 4, 2020 March 4th, 2020 08:15 am March 4th, 2020 08:15 am

Many of the people in your professional and social circle may have been on a bandwagon of sorts lately that we are very familiar with, and have coined a phrase that has become wildly popular: “Cut the Cord!”. As some have become dissatisfied with the cable TV industry, they have turned to streaming services and

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Enhancing the End-User Experience: Privacy-Safe Ad Frequency

December 19, 2019 December 19th, 2019 01:53 pm December 19th, 2019 01:53 pm

During the earlier days of the fully-fledged internet revolution, it was known that this was the medium that would be great to drive sales, but the tactics were not yet developed. When you would first hear a dial tone on your modem and connected during the dinosaur-era of the world wide web, the well-oiled machine

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