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Tag Archives: Comscore

Comscore Brings Game-Changing Service to Help Measure OTT Content

May 15, 2017 November 18th, 2019 12:54 pm November 18th, 2019 12:54 pm

Just days ago, Comscore announced their own brand of OTT Intelligence, which is a syndicated service that will measure the raw data on how many households are using Over-The-Top content on their televisions. Now that this consumer behavior is able to be measured a bit more formally, it is important to realize what a growing

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