Business growth doesn’t look like it did five years ago—or even last year. As you’re reading this, thousands of potential customers are making purchase decisions online. They’re influenced by what they see in search results, on social media, and in online reviews. The question isn’t whether they’re buying—it’s whether they’re buying from you. At our
Continue reading »Last week, we discussed five data quality issues that could prevent information such as blast emails or direct mail postcards to reach potential customers. As a business juggles customer relationship management (CRM) with sending information, some small hang-ups could keep Thank You notes and special deals from being sent to valuable customers. You can review
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