Data-enabled learning has long been known as one of the virtues of having a large customer base, and an asset that can make any entity have an unbeatable edge regarding the competition. The more customers you have, the more data you can gather, and with the use of machine-learning tools, can have you ultimately offering
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Data Integration Key to Ad Agency Survival in Mobile Age
Finding relevant ways to engage with consumers now important part of insights in clients’ media presence Adapt to survive — it’s a cliche, but it definitely holds true in the mobile age’s marketing realm. When a client realizes that mobile apps or ads are more effective at gaining conversions than desktop ads or radio spots, that
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