Email marketing has an impact that goes much further than simply getting messages into an inbox! Email marketing is all about reaching your audience (and prospective customers) directly. While personalizing to each individual reader can seem impossible, advancements in email marketing tools have allowed for the ability to use in-depth segmentation and A/B testing to
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The many options for advertising that social media has brought can leave even the most seasoned strategist confused as to where to begin! Even though some are starting to think it’s a bit outdated, email marketing is not going anywhere, and there are different voices that need to be used for different recipients. It can
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Much like the segment of the company that is depicted in the beloved British comedy, the IT department is sometimes the one that is on the help desk line asking you “if you turned it off and on again” to fix the problem! The IT Department is usually the brains behind the gusto for configuring
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