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Tag Archives: measuring ads

Rentrak, Google Partnership Give TV Advertisements an Edge in Analytics

May 29, 2015 October 16th, 2019 01:28 pm October 16th, 2019 01:28 pm

Gap between digital, TV ads closes with better assessment of what and when searches occur Just when it seems as if traditional television commercials were going to take a backseat to digital advertising, a new Google partnership has changed the dynamics of how viewers of commercials trend in searches after commercials. Rentrak and Google teamed

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