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Tag Archives: ad tracking

Enhancing the End-User Experience: Privacy-Safe Ad Frequency

December 19, 2019 December 19th, 2019 01:53 pm December 19th, 2019 01:53 pm

During the earlier days of the fully-fledged internet revolution, it was known that this was the medium that would be great to drive sales, but the tactics were not yet developed. When you would first hear a dial tone on your modem and connected during the dinosaur-era of the world wide web, the well-oiled machine

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Comscore Brings Game-Changing Service to Help Measure OTT Content

May 15, 2017 November 18th, 2019 12:54 pm November 18th, 2019 12:54 pm

Just days ago, Comscore announced their own brand of OTT Intelligence, which is a syndicated service that will measure the raw data on how many households are using Over-The-Top content on their televisions. Now that this consumer behavior is able to be measured a bit more formally, it is important to realize what a growing

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Hits, Leads and Conversions-Part 1

January 10, 2012 October 16th, 2019 01:28 pm October 16th, 2019 01:28 pm

While industries shift an average of 25% of their marketing budgets to online advertising, your website has become the forefront of your presence in the market and has enabled us to see exactly how many people called, emailed or viewed the directions to your business. All of these factors aren’t worth a dime if the

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