During the earlier days of the fully-fledged internet revolution, it was known that this was the medium that would be great to drive sales, but the tactics were not yet developed. When you would first hear a dial tone on your modem and connected during the dinosaur-era of the world wide web, the well-oiled machine
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Just days ago, Comscore announced their own brand of OTT Intelligence, which is a syndicated service that will measure the raw data on how many households are using Over-The-Top content on their televisions. Now that this consumer behavior is able to be measured a bit more formally, it is important to realize what a growing
Continue reading »While industries shift an average of 25% of their marketing budgets to online advertising, your website has become the forefront of your presence in the market and has enabled us to see exactly how many people called, emailed or viewed the directions to your business. All of these factors aren’t worth a dime if the
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