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Tag Archives: native ads

Digital Ad Spending May Not Reflect Consumer Media Habits

January 18, 2016 November 18th, 2019 12:56 pm November 18th, 2019 12:56 pm

As potential customers multitask, ad budgets are still struggling to catch up to more digital means The continued rapid rise of digital media is no secret, but some companies’ ad budgets are still pouring more into traditional media. A recent study from Yahoo entitled “A Day in the Life of a Media Consumer” divulged some

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Just a click! The Digital Journey From Devices to Conversions

June 19, 2015 October 16th, 2019 01:28 pm October 16th, 2019 01:28 pm

Native ads become more prevalent with Google’s automation between brands and publishers If you run a business with ecommerce attributes, than your conversion tracking and data are important. However, one problem that some companies encounter with their advertising campaigns is that they are not 100 percent sure where the ad was seen and if they

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