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Tag Archives: OTT Marketing

OTT (Over-The-Top) Fastest Growing Local Ad Platform

BIA Advisory Services Sees Ott as the Champion + Fastest Growing Platform for Local Advertisers

August 8, 2022 August 8th, 2022 09:50 am August 8th, 2022 09:50 am

The current times have dictated numerous sources of worry for many local broadcasting entities, as individuals using alternate forms of streaming and internet-based platforms for entertainment have moved into the forefront. A new report from BIA Advisory Services reveals that the over-the-top (OTT) format is one of the fastest growing channels for users obtaining local

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Streaming Continues to Grow: What the Industry Needs to Focus On Now

December 28, 2020 January 12th, 2021 08:52 am January 12th, 2021 08:52 am

Streaming has changed and grown exponentially this past year and continues to grow in importance for marketers as it rises to main stream media numbers. With this continued growth, Ad spend in the streaming digital ad space is projected to pass $10 billion dollars in 2021, according to eMarketer. In the early 2010s, streaming video

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