Small businesses have always faced an uphill battle when competing with larger organizations. Big brands often have larger marketing budgets, bigger teams, and the resources to maintain visibility across countless channels. For years, the conventional response was simple: create more content, advertise more often, and expand the number of places where a brand appears. But
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How much money should a small business marketing team allocate for marketing? Age-old practices dictate that B2B entities should set aside 2%-5% for these efforts. To truly be successful, this number is over 10%, with B2C companies requiring an even higher spend. With these figures in mind, many companies are strapped for cash and great
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The “digital pulse” of the marketing landscape greatly impacts the future of spending and marketing efforts. Many valuable annual reports cover client opinions, sentiments that affect the overall environment, and expectations for the climate. The Intero Digital team released the recent “Revolutionizing Reach: The 2024 Digital Marketing Landscape You Can’t Ignore” data survey. Experts such
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While anyone with a stake in digital marketing can agree that 2022 has been full of ups and downs, this holiday season is quite viable for small businesses nationwide. Once addicted to big box chains in corporate brands, 84% of today’s savvy consumers plan to point and click or provide festive foot traffic to small
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If any theme is prevalent right now while doing business, it is that of staying safe. Customers who are thinking of approaching a local business are without a doubt sizing them up based on their safety and health protocol. Going unprepared in person to see how well they meet current health standards may not be
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