Tag Archives: Advertising

Pursuing PPC Greatness Post Cookie-Crumble: Harnessing Success Minus Third-Party Tracking

In response to tightening regulations and demand from consumers to offer more privacy protection, Google made a major announcement to the public four years ago. In January 2020, they announced plans to completely phase out support for third-party cookies used in its Chrome browser. Cookies have long been a very vital component of the adtech

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Wanted: Eye-Catching Subject line. Get Up to Speed on Email Marketing Metrics

In Nine We Trust: Unveiling the Secret Skills to Attention-Span Friendly Email Impact

Email marketing has an impact that goes much further than simply getting messages into an inbox! Email marketing is all about reaching your audience (and prospective customers) directly. While personalizing to each individual reader can seem impossible, advancements in email marketing tools have allowed for the ability to use in-depth segmentation and A/B testing to

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Game Changing Ads - the Playbook for the Ultimate commercial

Game-Changing Ads – Farfetched Studios’ Playbook For The Ultimate Commercial

Last year, 113+ million viewers tuned in to watch Kansas City take on Philadelphia in the big game. Around 43% of these viewers reportedly tuned in just to watch the commercials, which have become highly anticipated over time. Audiences are always eager to compare their favorites with each other for weeks after the event. While

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“Behind Your Back” Is no Longer a Thing: Implementing a Winning Social Listening Strategy

While running your business, it was difficult to know what was happening behind your back just under a decade ago. It can be very beneficial to anyone with money on the line to know what is being said (or even thought!) about them behind closed doors. The practice of social listening monitors all your channels

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Best times to post for maximum engagement.

“What’s the Trending Word on the Weekender’s Rule?” Optimal Times for Social Media Posting

As anyone with a product or service to get the word out about has long realized, the viewers that “eat up” your social media posts are sometimes doing so while munching on their lunch for the day! As post-scheduling software has allowed marketing professionals to get their messages out on autopilot, those who were already

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5 Steps for Resilient + Winning Digital Marketing Strategy

New Realities, New Rules: 5 Steps for Resilient + Winning Digital Marketing Strategy

With a trending national average of 12 very important “touchpoints” and two months for a customer to cross the line from awareness to fully-fledged purchase, it is crucial to have a well-honed digital marketing strategy for success. The process of eventually figuring out who your target market is and leading them to conversion may require

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Loyalty’s Long-Run Payoffs: Three Marketing Tips for Positive Customer Retention

It is always a reassuring and thrilling feeling when you gain several new customers within the digital realm. There are many positive “ambassadors” eager to use what you are offering, and willing to stick around for the long run. The last few years have been so challenging that the “one step forward, two steps back” mantra solidly holds true. Your net result is not entirely positive if you have lost a few simultaneously from your existing client base.

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With a Cookie-Free Existence on the Digital Horizon, Third-Party Data Temporarily Remains Relevant

As privacy concerns have recently taken the forefront regarding digital marketing news, there are many questions to ponder regarding the future of digital advertising. 53% of companies online are still incorporating third-party data as a means of sourcing demographics and viability, according to the recent findings from Datatonics’ Programmatic Audience Targeting Survey. Behavioral Data and

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Google Ads Announces Account-Level Negative Keywords 

Paying attention to the nuances and changes of the world’s most prominent search engine is one of the tasks we give high priority to here at Farfetched Studios, as ranking post-query is everything in today’s world. The Search Engine Journal announced on their blog this week that Google Ads will now officially make account-level negative

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Digital Marketing: How to Build Momentum in 2023

Assuring Your Passion Remains Profitable: Developing a plan for Effective Digital Momentum in 2023

The Entrepreneur.com team has long been an authority for the most relevant business advice over the years for digital marketers, and a source we occasionally look to for guidance. One thing we’re sure about here at Farfetched Studios is that the next year will bring about some very unique challenges for digital marketers. One of

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