Gap between digital, TV ads closes with better assessment of what and when searches occur Just when it seems as if traditional television commercials were going to take a backseat to digital advertising, a new Google partnership has changed the dynamics of how viewers of commercials trend in searches after commercials. Rentrak and Google teamed
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Facebook In-App Searches Create Challenges for Search Engine Giants
Car dealerships’ presences get a shot in the arm from Facebook’s latest feature Reports have surfaced of a new feature on the social media titan Facebook that could pose a bit of a threat to search engines Google and Bing and ease link-sharing on mobile devices. Facebook now features the ability for its members to
Continue reading »Programmatic Advertising Strengthens Automotive Data Display Ads
Dual layered-targeting makes inventory easier to access online for potential customers One of our goals at Farfetched Studios is to place advertisements in front of those who are prospective customers. We accomplish this through our advanced dual-layer targeting strategy. We work closer with car dealerships, and nearly eight out of every 10 people will do
Continue reading »Google’s Newest Enhancements Boost Mobile Automotive Ad Strength
Mobile ads now offer more photos and more easily connect car buyer with dealership ad More than half of potential car buyers now use a mobile device as opposed to desktop in the United States, and Google’s newest offering can allow dealerships to put their ad in the hands of those mobile searchers. According to
Continue reading »Twitter Partners with DoubleClick, Boosts Advertising Potential
Acquisition of TellApart technology firm assists Twitter in measuring ad behavior, conversions One of the current social media giants has made a couple of perhaps under-the-radar moves that will affect its advertising strategy and, in turn, earnings. Twitter announced its partnership with Google’s DoubleClick division and also its acquisition of TellApart, a marketing technology firm.
Continue reading »Ad Technology — Chevy Digital Ads Find Way into Print Publications
We may be called Farfetched Studios, but we are not making this up. Chevrolet digital ads similar to pre-roll will be displayed in magazines — yes, print magazines. The May issues of Popular Mechanics and Esquire magazines will feature 2015 Chevrolet Colorado ads that have already been seen on television and Internet pre-roll, but this
Continue reading »Local Ad Spending Flows with Digital Media’s Pace
As digital marketing booms, local ads trend toward spending in targeting display The rapidly increasing number of money spent on digital targeting can leave many firms wondering how these ads are reaching potential consumers on the Internet. Another question they may be mulling — how can our business get the exposure and reach the consumers
Continue reading »LinkedIn’s Data Add Another Layer To Targeted Marketing
Powerful data assist campaigns toward specific employees based on information they give One of the more sophisticated social media, LinkedIn, announced its intent to sell ads across the Internet according to an Advertising Age article. LinkedIn’s new product, Lead Accelerator, allows marketers to select specific data from LinkedIn’s audience and “serve them ads across the
Continue reading »Drop Offs and Backlinks-Are You Surprised?
A lot of people are noticing drops in web traffic since the latest Google algorithm update…..are you surprised? You shouldn’t be. The update is called an “update” for a reason, it improves. We are always being hounded by “SEO” companies trying to sell us their services to resell to our clients, but we won’t do
Continue reading »Bad Credit No Credit–Skip Third Party Leads
One of the biggest opportunities for today’s car dealers is to offer a “guaranteed credit program” to customers with challenged credit. The biggest mistake that I see is buying leads for these programs. There are a ton of third-party lead providers that deal in selling these leads supposedly on an “exclusive” basis. One effective tactic
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