The most innovative and successful creative minds in the digital advertising business are constantly studying their targets to stay a step ahead. One common sentiment among consumers is that there is far too much advertising & self-promotional content on social media.
It is now more imperative than ever to stay ahead of the curve regarding strategy and execution. Here are some thoughts and great ideas to consider as you look for an agency who can reap rewards while sharing your vision!
Tuning Out The Noise: Unpacking the Perils of Ad Overload
Just around a decade ago, some smartphone users thought that the chance of ads showing up in their suggested posts that they just spoke about over the microphone was a bit far-fetched! It was absolutely happening then, it is just an event that has become much more commonplace. While the source of the ads we look at is indisputable, the browser may not be quite as frustrated to see pictures of cute pets as they are to keep encountering a thought or opinion that is played out.
So many digital creators with a good deal of potential have begun throwing material out that doesn’t look or sound like traditional advertising. What do we attribute this to? The “problem-solving pipeline” is one aspect: so many times it can be easy to forget that solving a problem is an effective means of generating revenue in a demanding and overinflated economy. If you happen to be spending the weekend on the French Riviera many followers will find it interesting, but throwing in some hopeful and educational content is better than the soul-sucking “humble brag.”
From Scroll to Soul: Capturing Audiences with Thoughtful Digital Replies
Stellar community management can stick out when it comes to interacting on behalf of your brand. Aldi, Ryanair, and Lidl were all excellent examples of brands that adopted this policy early on to their benefit. Pollyanna Ward is the very talented art director at Flight Story, and she recently reflected on some strategies for this in an article for The Drum. Effectively tapping into ideas that resonate with the audience can be so incredibly rewarding, and also results in your budget effectively kicking in overdrive and working harder for you in the long run.
Aldi was great at jumping on trends immediately after they surfaced and even pulled off poking fun at some of the controversies surrounding their products. The sparks of pure wit they have displayed led to their social media presence seeming less like a “clique” and more like a nourished community. Allowing users to laugh together while enjoying moments that are risque and quirky has allowed them to flourish in what consistently has emerged as a quite relentless popularity contest online. Helping positive matters along even further, their business model was built on simplicity and efficiency.
Effective Self-Promotion: Maximizing Opportunities While Minimizing Pitfalls
Documentary-style content has been very successful at holding general interest lately, and many outright risks taken by agency directors during storyboarding have paid off. There is a new creative breed of cultivation that is rapidly transforming the way people buy goods and share what they like with friends and loved ones, and it is quite clear that misleading a potential buyer is one of the worst offenses to commit!
A startling 76% of web browsers will unfollow a brand that uses clickbait, and many entities from fashion on to self-help coaches are increasingly guilty. If you happen to be boring, repetitive, or inauthentic during your delivery, the “radar” that consumers have is now greater than ever. Production values are the first telling layer of what can go wrong here, as filming in makeshift apartments and utilizing talent that is unconvincing perpetually reeks of desperation. The best campaigns out there now find incredibly versatile ways to include the audience, along with laying down a “nonconformist” vibe.
Purpose-Driven Power: Harnessing the Effectiveness of Mission-Led Content
One excellent example of a company doing things right is Patagonia. While cleverly tying in environmental issues and social causes to many of their posts, they are very authentic and unapologetic about standing up for their beliefs. Their bold strategy would not necessarily work for all brands, but it won many over by prioritizing their mission over pure and instant profit. If you can somehow link or relate to a nonprofit that aligns with your ideals, people stand up and take notice of your efforts.
Crave-Worthy Creativity: Cheetos Innovative “Snap to Steal” Campaign
Another notable effort goes far beyond the potentially lucrative pull of a winning Super Bowl campaign. After the introduction of the Cheetos crunch pop mix, their advertising team went all-out and developed an augmented reality feature. It allowed users to point their device at the screen and “pick up” a bag, with one quite rewarding catch. Anyone who used the special feature was given a coupon for a free bag of the new mix. This is an excellent variation on the age-old “treasure hunt” theme and was one of the best executions for making audiences feel important in quite some time.
From Awareness to Advocacy: Gaining More Views, Impressions, & Followers:
Once you have decided on the product or idea that works best for you, it’s time to implement a digital marketing plan! While this is the most exciting time for your specific form of entrepreneurship, it also may require the experience of a vibrant professional team. As sure as the spring flowers are enticing everyone with their full bloom right now, we are enthusiastically up for this job! Contact us today to convey a clear and concise message, while keeping “a not-so-polite” leading distance ahead of the competition.