One of the most rewarding spends on advertising for video that is growing every day is YouTube! With billions of users worldwide and many lucrative marketing tools, YouTube has a very useful organic side along with segment-leading display ad potential and retargeting options. The first step to enjoying success on YouTube is to ensure that
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In response to tightening regulations and demand from consumers to offer more privacy protection, Google made a major announcement to the public four years ago. In January 2020, they announced plans to completely phase out support for third-party cookies used in its Chrome browser. Cookies have long been a very vital component of the adtech
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The “digital pulse” of the marketing landscape greatly impacts the future of spending and marketing efforts. Many valuable annual reports cover client opinions, sentiments that affect the overall environment, and expectations for the climate. The Intero Digital team released the recent “Revolutionizing Reach: The 2024 Digital Marketing Landscape You Can’t Ignore” data survey. Experts such
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Every technology shift is an opportunity to accelerate human learning progress, improve the quality of life, and exist as a benchmark for fascinating scientific discovery. AI has the potential to create many opportunities and will bolster productivity on a scale that has not yet been seen. Millions of individuals are now using generative AI across
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